2 June 2022
A day-long workshop on media engagement with experienced higher education
journalist Edwin Naidu. He will guide you through the art of refining your
academic work into a story that is accessible to a broader audience. How do you
draw people in with relevant angles? How do you tell your story without over-
simplifying it? Throughout the day, practical exercises and examples will be used
to help you get the best results. There will be plenty of interaction between the
trainer and each other. Sessions are meant to be interactive so that you leave
clear on why it is important to tell your story through the media.
The workshop includes exploring social media and how best to use it to get
greater exposure for you and your work. You will also learn how to perform
effectively in a media interview. Tips will be given on preparation, appearance,
and delivery. There will be an opportunity for people to be interviewed on camera
in a live session. However, the interview will be conducted on a virtual level as if
one is a radio platform.